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EA Considering Charging For “Very Long” Demos

Electronic Arts have proven themselves as serious investors in digital distribution. That said, in continuation of their digital business approach, Michael Pachter, Wedbush industry analyst, revealed, at an investor event, Electronic Arts’ plans for a “premium downloadable content” — other-wise known as a paid downloadable content (PDLC) — approach. According to Pachter, the PDLC “would […]

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