Electronic Arts have proven themselves as serious investors in digital distribution. That said, in continuation of their digital business approach, Michael Pachter, Wedbush industry analyst, revealed, at an investor event, Electronic Arts’ plans for a “premium downloadable content” — other-wise known as a paid downloadable content (PDLC) — approach.
According to Pachter, the PDLC “would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo.” Electronic Arts vice president Jeff Brown later added that they’re “working on a number of projects for delivering premium content to consumers before, during, and after the launch of a packaged-goods version of the game”.
“A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price,” Pachter said. “Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool.” The company also added that this business opposition will not replace the “traditionally free game demos.”