Today, Rockstar revealed a new character that will be featured in Grand Theft Auto: The Ballad of Gay Tony, Yusuf Amir – who is obviously a main character in the game – via a trailer.

The exclusive 360 episode, Grand Theft Auto: The Ballad of Gay Tony, will put players in the role of Luis Lopez, as his part-time hoodlum duties are supplemented by full-time work for nightclub impresario Tony “Gay Tony” Prince. The Ballad of Gay Tony will release on Xbox LIVE this October for $19.99 or 1600 MS points and requires players to have Grand Theft Auto IV for Xbox 360 and Xbox LIVE membership to download.

Updated: The episodic content will also arrive on a disc along with previous DLC episode, The Lost and Damned, as Grand Theft Auto: Episodes From Liberty City, only on 360, and set to release on Oct. 29 for $39.99 and does not require a
copy of the original Grand Theft Auto IV to play.

Original: GTA IV’s second and latest piece of exclusive downloadable content for the Xbox 360, Grand Theft Auto: The Ballad of Gay Tony will release on Oct. 29, Rockstar Games announced today.

The Ballad of Gay Tony focuses on the glitzy “high-end night life” of Liberty City. And puts players in the role of Luis Lopez, as his part-time hoodlum duties are supplemented by full-time work for nightclub impresario Tony “Gay Tony” Prince.

The DLC will release for Microsoft’s console this fall for $19.99, or 1600 MS points, and will require players to have a copy of Grand Theft Auto IV and an Xbox Live membership in order to download it.

[Next Grand Theft Auto DLC Hits Oct. 29 [Update] via Kotaku]

Remember Gay Tony? Well, now you can’t forget. Rockstar Games today announced that the second round of downloadable content for GTA IV is entitled The Ballad of Gay Tony.

In contrast to the seedy biker gang expansion that is The Lost and Damned, The Ballad of Gay Tony is said to focus on the glitzy “high-end night life” of Liberty City. The exclusive 360 episode will put players in the role of Luis Lopez, as his part-time hoodlum duties are supplemented by full-time work for nightclub impresario Tony “Gay Tony” Prince.

“Liberty City is the most vibrant game world we’ve created yet. The episodic structure has allowed us to interweave stories, gameplay and atmosphere in a whole new way,” said Sam Houser, Founder of Rockstar Games.

“The team at Rockstar North have yet again surpassed themselves, and made something that is both epic and very innovative. This episode’s focus on high-end night life contrasts with the biker gangs portrayed in The Lost and Damned, whilst giving us a lot of new gameplay possibilities.”

The DLC will release for Microsoft’s console this fall for $19.99, or 1600 MS points, and will require players to have a copy of Grand Theft Auto IV and an Xbox Live membership in order to download it.

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