Increasing the presents of the game, Rockstar revealed a new character that will be featured in Grand Theft Auto: The Ballad of Gay Tony, Tony “Gay Tony” Prince – who is obviously a main character in the game – via a trailer.

The exclusive 360 episode, Grand Theft Auto: The Ballad of Gay Tony, will put players in the role of Luis Lopez, as his part-time hoodlum duties are supplemented by full-time work for nightclub impresario Tony “Gay Tony” Prince. The Ballad of Gay Tony will release on Xbox LIVE this October for $19.99 or 1600 MS points and requires players to have Grand Theft Auto IV for Xbox 360 and Xbox LIVE membership to download.