Electronic Arts Inc. announced today that EA SPORTS Fight Night Round 4 is in development at EA Canada in Vancouver under the EA SPORTS brand. EA SPORTS Fight Night is back with the most realistic “in the ring” experience to date, featuring some of the greatest boxers in history fighting in their prime.

“The EA SPORTS Fight Night franchise has always been synonymous with quality and innovation that raised the bar for the sports videogame genre”, said Kevin Wilkinson, Executive Producer, EA SPORTS. “EA SPORTS Fight Night Round 3 was a platform defining game as the industry transitioned to next generation consoles. EA SPORTS Fight Night Round 4 will change how boxing games are played and measured in the future.”

Featuring a re-written gameplay engine, EA SPORTS Fight Night Round 4 will add a variety of fighting styles and boxer differentiation to authentically emulate the greatest fighters of all time. Pressure your opponent with the brawling inside style of young Mike Tyson, bobbing and weaving to set up powerful hooks and uppercuts. Capitalize on Muhammad Ali’s reach, hand speed and fleetness of foot to bewilder your opponent with lightning fast jabs and straights from the outside. For the first time in history, EA SPORTS Fight Night Round 4 gives you the opportunity to pit these legendary heavyweights against one another and name a true champ.

No fight will be the same with an all-new physics-based animation system that recreates the full spectrum of true-to-life punch impacts, giving boxers a devastating arsenal of punches, blocks and ring movement. The new physics system allows for missed punches, glancing punches, knockout blows and for the first time ever, rough and tumble inside fighting. Fatigue, adrenaline, footwork and timing all come into play as you hammer away at your opponents.

EA SPORTS Fight Night Round 4 will be available for the Xbox 360 system and the PLAYSTATION 3 computer entertainment system and ships to retailers in 2009. The game has not yet been rated by the ESRB or PEGI.

Electronic Arts Inc. announced today that Madden NFL 09 will be available in retail stores in North America on August 12, including a special collector’s edition in celebration of the 20th anniversary of one of the best-selling video game franchises of all time. The Madden NFL 09 20th Anniversary Collector’s Edition will be the ultimate interactive NFL experience – featuring full versions of both Madden NFL 09 and the all-new NFL Head Coach 09, exclusive classic Madden NFL gameplay, and an extensive library of exclusive bonus video content.

EA Announces Madden NFL 09 Official Ship Date and Special Collector’s Edition

Madden NFL 09 20th Anniversary Collector’s Edition, including NFL Head Coach 09, will be available this summer.

March 27, 2008 – Electronic Arts Inc. (NASDAQ:ERTS) announced today that Madden NFL 09 will be available in retail stores in North America on August 12, including a special collector’s edition in celebration of the 20th anniversary of one of the best-selling video game franchises of all time. The Madden NFL 09 20th Anniversary Collector’s Edition will be the ultimate interactive NFL experience – featuring full versions of both Madden NFL 09 and the all-new NFL Head Coach 09, exclusive classic Madden NFL gameplay, and an extensive library of exclusive bonus video content.

“The Madden NFL franchise has a rich history, and we’re proud to be celebrating it with this definitive video game package,” says Peter Moore, president of EA Sports. “Featuring two deep and innovative new standalone games, as well as a host of exclusive bonus content, the Madden NFL 09 20th Anniversary Collector’s Edition is the ultimate interactive offering for both long-time Madden NFL fans and anyone who enjoys football on Sundays. I can’t think of a better way to get your NFL fix than to enjoy everything that’s unique about both Madden NFL 09 and NFL Head Coach 09, and then connecting and sharing content from both.”

Whether you prefer to make your moves on the field, from the sidelines or in the front office, the Madden NFL 09 20th Anniversary Collector’s Edition has something for every football fan. Madden NFL 09 will feature the most immersive gameplay, the richest online offerings and the most comprehensive feature depth in the history of the franchise, while NFL Head Coach 09 has been reinvented to provide a unique new NFL experience by allowing fans to be in total control of their favorite franchises. The two games offer unique experiences and then can even interact with one another with gamers being able to import their user-designed plays from NFL Head Coach 09 and put them into Madden NFL 09 to create customized playbooks for complete control on the field.

“Both Madden NFL 09 and NFL Head Coach 09 are deep and unique gaming experiences that will truly immerse sports fans of all ages, skill levels and playing styles,” says Chris Erb, EA Sports director of marketing. “With the Madden NFL 09 20th Anniversary Collector’s Edition, we’re bringing two great NFL games together to create the definitive football offering.”

NFL Head Coach 09 provides the complete NFL coaching experience, offering a variety of different ways to control an NFL franchise, on and off the field, in-season and off-season. With strategic game-planning features, NFL Head Coach 09 places gamers in the coach’s seat by allowing gamers to comprehensively scout the opponent, build custom playbooks, and develop a team that will adapt to the philosophy and system of an NFL franchise.

Last year’s Madden NFL 08 was honored with various awards, including the 2007 Game Critics “Best Sports Game” award at last year’s E3 Media and Business Summit, “Best Team Sports Game” from the Spike TV Video Games Awards, “Best Sports Game of the Year” by GameTrailers’ 2007 Game of the Year Awards, GameSpot’s “Best Sports Game” Reader’s Choice Award, and the “Best Sports Games” of 2007 by MSNBC. Over the past 20 years, the Madden NFL franchise has sold over 70 million* copies and has been established as one of the most revered sports video games in the industry. Since 2002, Madden NFL has been the number one selling sports game** each year in North America.

Both Madden NFL 09 and NFL Head Coach 09 are developed in Orlando, Florida by the award-winning EA Tiburon studio, which also produces NCAA Football, Tiger Woods PGA Tour and NASCAR racing.

Madden NFL 09 will be available for the Xbox 360 video game system from Microsoft, PlayStation 2 and PlayStation 3 computer entertainment systems, Wii, Nintendo DS, PSP (PlayStation Portable) handheld entertainment system and is rated RP by the ESRB. NFL Head Coach 09 is scheduled to ship only as a part of the Madden NFL 09 20th Anniversary Collector’s Edition, which, at a suggested retail price of $89.99 for the complete package of Madden NFL 09 and NFL Head Coach 09 plus additional exclusive bonus content, will ship on the Xbox 360 and PlayStation 3.

EA Sports is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA Football, Tiger Woods PGA Tour and NASCAR racing.

For more information about Madden NFL 09 and NFL Head Coach 09, please visit www.madden09.com

* Based on internal sales data

** According to the NPD Group

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com.

Please Note: this is a press release by EA

EA Dice today announced that they launching a beta for IGN readers allowing them to test Battlefield: Bad Company on the 360. IGN says they will be giving keys away to IGN all members ( IGN Founders’ Club and IGN Insider members ) in North America and the UK. Keys for the test, which start on March 25, will go out through FilePlanet, IGN, GameSpy, TeamXbox, Planet Battlefield and Voodoo Extreme.

EA DICE ANNOUNCES MULTIPLAYER BETA PROGRAM FOR BATTLEFIELD: BAD COMPANY SHIPPING JUNE 2008

REDWOOD CITY, Calif. – March 20, 2008 – EA DICE, a studio of Electronic Arts Inc. (NASDAQ: ERTS) today announced the multiplayer beta test for Battlefield: Bad Company™ on the Xbox 360® video game system from Microsoft. IGN Founders’ Club and IGN Insider will offer keys to members and the public in North America and the UK to participate in the multiplayer beta test starting March 25 provided by IGN’s popular game download site FilePlanet (http://www.fileplanet.com). In addition, keys will also be available through IGN Entertainment’s gaming Web sites including IGN.com, GameSpy, TeamXbox, Planet Battlefield and Voodoo Extreme. Battlefield: Bad Company will launch on the Xbox 360 and the PLAYSTATION®3 computer entertainment system in June 2008.

"We’re really excited about this beta since it gives us a chance to let a wider audience play our new multiplayer game, ‘Gold Rush’. The feedback coming back from something like this is crucial for us as developers and will help us with the final changes and polish in the game," stated Karl-Magnus Troedsson, Senior Producer for Battlefield: Bad Company. "Battlefield and FPS fans get their first glimpse into how tactical destruction can be applied in multiplayer gameplay. We think offering two of the multiplayer maps will give gamers a fantastic experience and some great insight into the game."

In North America, GameStop will also offer keys on a first come, first serve basis for this Exclusive Beta Xbox LIVE® online entertainment network event. With only 5,000 beta keys available at GameStop, gamers should pre-order their copy now at www.gamestop.com/badcompanybeta

The Battlefield: Bad Company multiplayer beta test will give players a chance to return to the battlefield to embark on an exciting mission to capture the spoils of war. Gamers will battle through two different maps, access new infantry kits and vehicles as well as experience the unique tactical destruction in Battlefield: Bad Company that changes the way first-person shooter games are played. With an unlimited upgrade tree and rewards, the multiplayer beta gives players the exhilaration, excitement and fun that awaits them when the final game ships later this summer.

"Xbox LIVE has a tradition of hosting some of the greatest demo and beta events gamers can play," said Marc Whitten, General Manager of Xbox LIVE. "We continue this practice of awesome online gameplay with the new beta of Battlefield Bad Company."

Developed by Sweden-based developer EA DICE (Digital Illusions Creative Entertainment), Battlefield: Bad Company has not yet been rated by the ESRB or PEGI. For more information about the Battlefield franchise, please visit http://www.battlefield.com or our press web site at http://info.ea.com.