Its competitor NBA 2K10 has Kobe Bryant has its cover athlete, now, to combat that EA Sports has announced that Orlando Magic’s Dwight Howard will be scoring the cover spot for NBA Live 10.

“It’s an honor to be named as the cover athlete for NBA LIVE 10,” said Howard. “This year has been a crazy ride and this is a cool way to cap it off. Of course – there is one more thing I’m on the hunt for that would complete it.”

Featuring several innovations to the core gameplay experience and online game modes, NBA LIVE 10 is bringing a renewed focus to the long-running EA Sports basketball franchise. The groundbreaking Dynamic DNA service, driven by Synergy Sports Technology, will make a return in NBA LIVE 10, with significant improvements that will allow players to connect their game to the NBA season like never before.