At the DICE ‘09 conference, John Riccitiello told the attendees at the conference that the current recession has been ‘a blessing in disguise [so that] we can clear away junk’. Stating that the overall goal from this is that the developers can ’stop sending pointless product to retail stores’. ‘Junk is hard to compete with,’ said Riccitiello. He felt that developers should shift their focus on quality and away from quantity.

‘We did get fat in too many places. It seemed like anyone who could draw a guy with a gun with a crayon could get funded. At least for EA, we got a little too fat, and a little too reliant on where things were,’ he continues. ‘I’m not pro-recession but to quote Rahm Emanuel: never waste a crisis.’

This is a great wake up call for developers atleast they can wake up before it  became too late.