Tag Archives: Call of Duty


New Call Of Duty Trailer Causes More Controversy

Call of Duty has stirred the controversy cauldron on more than one occasion. The most recent being the release of a new 17+ rated promotional trailer for Call of Duty: Black Ops 3,  in which multiple scenes of real life footage flashes briefly in the trailers opening sequence. The live footage includes a montage of explosions, riots, destruction and even natural disasters. The latter was footage taken from the 2013 Flooding in Rhyl, Wales. Now although live footage has been used in games before the key reason as to why it’s used in this instances feels…well, wrong.

Due partly to the context the footage is used in, but, more because of the reasoning behind using the footage. The use of the live footage, which shows real life devastation that caused severe misery to a lot of people’s lives, has been critically slammed by not only the media but also a large majority of consumers. Admittedly the footage used is for a brief few seconds. However it still just seems to be in extremely poor taste with very little consideration for those affected.

This also follows the nasty PR stunt pulled by the official Call of Duty Twitter account on September 29th 2015, in which the official page  proceeded to broadcast out a bomb scare. Yep, they legitimately  live-twitted a  series of fictitious messages claiming Singapore had been subject to a terrorist attack and the government had declared a state of emergency. Now although many people weren’t fouled by this stunt, it still caused a lot of distress and potential panic among many of the unaware, especially to those who are unfamiliar with the franchise. The tweets have since been removed.

Call of Duty seems to have had an ongoing trend of including something controversial within each game. It seems that trend has not only continued with the latest addition into the highly financially successful franchise, but has also been taken one step further by including things that are clearly only there for controversy’s sake to gain attention.

Yes, I understand that the PR stunt wasn’t the worst thing a triple A publisher has ever done ever. No, people fooled by it are not stupid in the slightest. The fact is, this kind of controversial advertisement for attention is just not on from any developer. Controversy for the sake of controversy to get your product attention is just down right gross. Hatred was condemned for its use of clearly provocative and upsetting advertisement strategies. Hatred did include upsetting themes that depicted something that was reflective of real world events.

However, Call of Duty is now doing the exact same thing but practically worse. The major issue with these kinds of PR stunts is not the content itself, but, the very use of controversial material for attention is mind-blowingly wrong. Call of Duty is a franchise far from needing more attention. Meaning it has absolutely no excuse to stooping so low just for publicity. On the flip side, if this was just a PR stunt that wasn’t thought through, then that’s extremely worrying…I mean c’mon, it was clearly done intentionally. There’s no way something like that would’ve pasted risk management. Either the stunt was astonishingly miscalculated or more disturbingly the stunt WAS in fact calculated. Also yes, I’m aware complaining about a PR move that’s intended to get people to complain about it is ironic.

Ultimately, Call of Duty as a franchise doesn’t need to do these sorts of things. When the game is released, it’ll still sell. What publishers need to realise, is that yes, this kind of controversial advertising does gain you huge publicity and attention. However, gaining attention in a negative way like a toddler having an angry paddy, especially when considering the amount of potential backlash it may have, is no way to sell your product. It’s just nasty and portrays both you and your product as desperate.

Treyarch developing 2015 Call of Duty

treyarch-logo-attack-of-the-fanboyDuring an investors meeting, Activision revealed that Treyarch are developing the next Call of Duty title.

This years game will be the first Call of Duty from Treyarch to have a three-year development cycle. Much like, last years Call of Duty: Advanced Warfare from Sledgehammer Games.

Vivendi Looking To Unload Activision Blizzard

Industry juggernaut Activision Blizzard is being shopped around by Telecom giant Vivendi, after chief executive officer Jean-Bernard Lévy was ousted for opposing restructuring.

According to several news sources, Vivendi wants to sell its 61 percent stake in the publisher, which is valued at $8.1 billion. If Vivendi can’t find a suitor, it will head towards the open market.

Currently Vivendi chairman Jean-Rene Fourtou is under pressure to restructure his company and boost the stock price from a nine-year low. Previously, the board had discussed a sale of part or all of its stake in Activision.

Call of Duty Coming to Vita this fall ‎

In an interview with GameTrailers TV, Sony’s Vice President of PlayStation Brand Marketing Guy Longworth revealed that the next Call of Duty title will be hitting the PlayStation Vita this fall.

“In the Autumn, [my kids] are really looking forward to Call of Duty on Vita, and that’s going to be an absolute game changer for the platform,” said Longworth.

Modern Warfare 3 Breaks Records, Moves 6.5 Million Copies

Its domination continues. As more than 6.5 million people have purchased Call of Duty: Modern Warfare 3 within its first 24 hours on the market, in both North America and the United Kingdom, with it pulling in more than $400 million in total revenue.

That number makes it one of the largest entertainment launches in history, with the record being held by Harry Potter and the Deathly Hallows Part 2 at $483 million — but that was within two days, not one. Meaning that, Modern Warfare 3 could still obtain the record.

“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Bobby Kotick, CEO, Activision Blizzard, Inc.

“Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”

Mysterious Sources Release Modern Warfare 3 Details

There’s been a breach and it’s humongous. According to Kotaku, undisclosed sources have outed a huge amount of information surrounding , Call of Duty: Modern Warfare 3, the highly anticipated sequel in the blockbuster franchise.

According to the undisclosed sources, the sequel continues shortly after the second one ended, as the surprise Russian invasion has taken full affect. The games campaign will be divided among several characters, including to two new Delta Force members; named “Frost” and “Sandman,” sources believe that these characters to be “future” protagonists.

In terms of multiplayer, the game will apparently have a variety of maps in addition to two special operations modes, Survival, which is speculated to rival Zombie Mode, and Mission, which is speculated to be the traditional special ops modes.

‘Call of Duty: Black Ops’ Trailer Makes Its Debut

“We can’t wait for our community to experience Call of Duty: Black Ops,” said Mark Lamia, Studio Head for Treyarch. “We have focused our entire studio on this game, with dedicated multiplayer, single-player and co-op teams creating the most intense, gripping and riveting experience possible for our fans on all fronts.”

Activision Talks New Call of Duty Title, “Extend The Franchise”

They’re currently at the tip of an industry controversy; respectively because of the companies Infinity Ward crisis. However, during this fiasco, Activision revealed that Sledgehammer Games, a newly formed studio led by former Visceral Games executives, will be developing a new Call of Duty title that will “extend the franchise into the action-adventure genre.”

Exactly what the publisher meant by this, they didn’t say. However, it did confirm that there will be another Call of Duty title in 2011, but it’s unclear if the title is Sledgehammer’s, or another Infinity Ward title. That said, there was also conformation that Treyarch will be handling the development Call of Duty 2010, rumored to be set either during the Cold War or Vietnam War.

“2010 will be another important year for the Call of Duty franchise,” stated Mike Griffith, President and CEO of Activision Publishing. “In addition to continued catalog sales, new downloadable content from Infinity Ward and a new Call of Duty release, we are excited about the opportunity to bring the franchise to new geographies, genres and players.”

Call of Duty Series Rakes In $3 Billion


When I was growing up, never would I of though that the word billion would be used when talking about video game sales. But, nonetheless, here we are. That said, as much as I hate the management over at Activision, Activision’s Call of Duty series has ranked in a total of $3 Billion in retail sales worldwide, according to The NPD Group, Charttrack, GfK and internal Activision estimates.

Call Of Duty has become one of the greatest entertainment franchises of all time. If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history,” said Activision CEO, Bobby Kotick.

It’s obvious that Activision and Kotick have struck gold; alot of it. However, knowing Activision, we can expect more from the Call of Duty series.