It seem that Microsoft is looking to refresh the system pallet on its box-art. According to Destructoid, along side the re-reveal of Project Natal at E3, the console-maker may also be looking to refresh its visual branding in the retail space.

Destructoid reports that multiple retail sources, including GameSpot, Amazon, are currently changing the “top space” of the box into the newer one. Along with that, the site also reports that sources at publishers and developers have told them that they’re seeing similar changes being made “internally”.

That said, if this change comes to pass, it’s not only a huge deal, but it may indeed be a bigger effort, on Microsoft’s part, to change consumer perception of its console. As a quick note, Sony also recently changed the box-art model for its product, changing its font and front-facing appearance of its retail box art.

Note: To view the box-art click the link below (after video).

The box art for the highly anticipated title, Tom Clancy’s Splinter Cell: Conviction, was released yesterday, as well as the information that will be located on the back of the retail box.

The back of the box reads:

You are a fugitive, ruthlessly hunted by the very government you used to serve. Your only choice is to improvise to survive. Experience original gameplay based on improvisation in which your environment is your top weapon. Always on your toes, you need to react on the fly to any changing situations and use the environment and the crowds around you to create diversions and deter your enemies.

As a fugitive, quick thinking and adaptation are essential to turn the situation to your advantage. A gameplay experience delivering 100% adrenaline includes close combat and shooting sequences. To survive, build an underground network of allies who will help you obtain high-tech gadgets and stay one step ahead of your pursuers as you struggle to unmask the forces that frame you.

[Box-art and Details via Game-Debate]