Plastic guitars, used in the popular Guitar Hero titles, are Activision‘s hammer in its crusade as ” the most successful game publisher on the planet”. However, with Guitar Hero sales on a recent decline, the next step is to ditch consoles and their licensing fees altogether.

During a Q&A session at Deutsche Bank Securities Technology Conference, Bobby Kotick, Activision Blizzard CEO, said that Activision is now exploring the option of selling Guitar Hero and games of its kind as plug-in-and-play products.

“I think what the untethered ‘Guitar Hero’ does is it maybe equals the playing field a little bit more and gives you leverage with first parties on downloadable content and the business model,” said Kotick. “You should expect to see many of our products to be playable on the television independent of a console.”

There’s innovative, and then there’s craziness. And I think that Bobby Kotick may have just crossed the line between the two because this would be a bad move on Activision’s part.

[Activision’s ‘Guitar Hero’ and Others May Ditch Consoles via MTV]