Activision revealed today that Blur, the company’s highly anticipated foray into the racing genre, is now scheduled to ship in 2010. Stating that they’re moving Blur from 2009 to give the development team at Bizarre Creations more time to enhance the game’s online multiplayer gameplay component.

“We are committed to making Blur a great new racing franchise, and we are very encouraged by the game’s design,” stated Mike Griffith, President and CEO, Activision Publishing. “The additional time will allow the studio to fully optimize the vision they set out to create for Blur including a distinctive and groundbreaking multiplayer mode that will appeal to a broad audience.” Blur is now scheduled to release sometime in 2010.