Update: Electronic Arts released THE REAL Super Bowl advertisement.

Those expecting to “Go to Hell” during the Super Bowl maybe be a bit upset. In an attempted to make the Super Bowl viewing experience as “family-friendly” as possible, CBS has rejected the Dante’s Inferno “Go to Hell” Super Bowl advertisement. However, Electronic Arts, its publisher, were told to revise the commercial so that it reads “Hell Awaits”, instead.

Electronic Art had brought the “Go to Hell” tagline to use in several marketing strategies. However, “It was deemed too provocative,” said Paulo Ribeiro when talking about the commercials verdict. “The final verdict has yet to be rendered, but it is unlikely that we will get [it by game day].”

The Super Bowl advertisement will cap off a breakthrough marketing campaign crafted for Dante’s Inferno; this will be Electronic Arts’ first ad during the Super Bowl.

“Even within the spectrum of live sports events, the Super Bowl stands apart, almost as a national holiday,” said Frank Gibeau, president at EA. “The Super Bowl is a bull’s-eye in terms of cross-over to our core demographic and the reach is outstanding. Not only does it draw 100 million viewers, but most people watch the Super Bowl live, a rarity in the world of DVRs.”

Spoiler Warning: Leaked footage of Modern Warfare 2 showcased a playable art of terrorism; in where the player would shoot innocent civilians in an airport. Activision has since explained the propose of the scene stating that it’s “designed to evoke the atrocities of terrorism”.

However, those that aren’t sure they can handle the scene, they’ve revealed that the scene is completely skippable. “At the beginning of the game, players encounter a mandatory ‘checkpoint’ in which they are warned that an upcoming segment may contain disturbing elements and they can choose not to engage in the gameplay that involves this scene,” an Activision spokesperson told IGN.

This means that players can “opt-out” of the level entirely – we won’t know for sure until MW2 releases in November . However, Activision has made it clear that “[this] is not representative of the overall gameplay experience in [MW2]“, meaning that this will be the only time you’ll be killing citizens in the game.

With “A Crack in Time” recently turning gold, Insomniac has already revealed that it has started development on another title. The big shocker being that a billboard, spotted somewhere in Louisiana, is advertising a third installment into Insomniac’s Resistance series. Here’s the story:

When driving past the exploded Gas Station set for Battle: Los Angeles, an upcoming movie, avid NeoGAF user goldsoundz spotted a billboard advertisement (linked) of Resistance 3. However, long story short, he/she took a picture, and now it has people questioning if Insomniac is developing another Resistance title.

Here’s to why: if this Resistance 3 billboard is to be used as in film advertisement, this would suggest that we should expect to see R3 somewhere in 2011. However, Insomniac Games has yet to comment.

Advertisement innovation. That’s what Microsoft plans to do by bringing Silverlight to Xbox Live.

Apparently, Microsoft “plans to bring IAB specifications for rich media technologies, including Silverlight, to Xbox Live within the year.” Enabling companies to build advertising campaigns that span four screens: computers, mobile phones, Surface and now televisions.

Silverlight as a technology is similar in intent to Adobe Flash. It is used for advertising as well as other purposes, such as browser-based games and video streaming. The arrival of Silverlight to the Xbox 360 aims to boost campaigns on Xbox Live by turning ads into interactive and interconnected experiences.

Media Post reports:

Silverlight-powered media on Xbox will have the same appearance as ads seen on a Web browser. Think technology that competes with Flash, only supported by 6 million Silverlight developers worldwide who now have the option to tap a variety of Microsoft tools and technologies and develop marketing campaigns for Xbox.

“Today, movie trailers are available in a high-definition (HD) format, but Silverlight will deliver 1080p HD and 5.1 surround sound without discs directly into the Xbox.” Sean Alexander, director at Microsoft’s Advertising Business Group, told MediaPost.

[Microsoft Silverlight For Xbox Live Eases Creative Across Platforms via Media Post]