Movies
Netflix Decides to Ditch Video Game Rentals
Netflix is not expanding into the video game retail business, marking the end of its potential dangerous Qwikster business experiment.
Netflix chief executive officer Reed Hastings confirmed to investors that his company no longer plans to rent games, a strategy that was first announced in September as apart of the planned Qwikster business spinoff.
Qwikster is a standalone business dedicated to discs but, when customers heaped criticism on the company, Netflix hastily scrapped the plan. “We expect DVD subscribers to decline steadily every quarter, forever,” said Hastings on the DVD based business in general.
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