Nintendo
Activision Regrets Not Finishing Guitar Hero With Harmonix
Harmonix, the original Guitar Hero developers, were trade by Activision in 2006. However, since then, Harmonix have developed the Rock Band series, a series that has produced heavy competition for Activision in the music game genre. Now, almost four years later, Bobby Kotick, Activision CEO, says that letting go of Harmonix was a mistake.
“We had always known them as sort of somewhat a failed developer of music games. They always had really great ideas but nothing that was really commercially viable until Guitar Hero. And [we thought], it’s a good piece of software, and if we gave it to [Activision-owned Tony Hawk development studio] Neversoft, they’d knock the ball out of the park with this,” he said — according to Kotaku.
“We really didn’t even think, ‘Hey we should go to Boston, and meet these Harmonix guys and see what they’re up to.’ And, of course, if we had gone up, I think the world of Guitar Hero would have been rewritten. It would be a lot different today. And it would probably be a profitable opportunity for both of us and an opportunity where you’d have even more innovation in the category.”
“A lot of times when you get caught up in the financial details of the business, it makes you overlook what’s really important, which is who’s passionate, who’s committed, who’s inspired and where’s the next idea going to come from,” he continued.
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