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Dante’s Inferno Super Bowl Advertisement Rejected [Updated]

Update: Electronic Arts released THE REAL Super Bowl advertisement.

Those expecting to “Go to Hell” during the Super Bowl maybe be a bit upset. In an attempted to make the Super Bowl viewing experience as “family-friendly” as possible, CBS has rejected the Dante’s Inferno “Go to Hell” Super Bowl advertisement. However, Electronic Arts, its publisher, were told to revise the commercial so that it reads “Hell Awaits”, instead.

Electronic Art had brought the “Go to Hell” tagline to use in several marketing strategies. However, “It was deemed too provocative,” said Paulo Ribeiro when talking about the commercials verdict. “The final verdict has yet to be rendered, but it is unlikely that we will get [it by game day].”

The Super Bowl advertisement will cap off a breakthrough marketing campaign crafted for Dante’s Inferno; this will be Electronic Arts’ first ad during the Super Bowl.

“Even within the spectrum of live sports events, the Super Bowl stands apart, almost as a national holiday,” said Frank Gibeau, president at EA. “The Super Bowl is a bull’s-eye in terms of cross-over to our core demographic and the reach is outstanding. Not only does it draw 100 million viewers, but most people watch the Super Bowl live, a rarity in the world of DVRs.”

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