
Microsoft has done it again, delivering content on its platform before anyone else can receive it. However, unsurprisingly, there are two sides to this pandemic; one supporting Microsoft, and the other against Microsoft dishing out money for exclusives. That said, Microsoft has responded to the “non-supporters”, who are non-supportive of them with their current downloadable content deal.
“I think about it like a sports team, when you sign a star athlete for your team… when you sign that free agent, I think it makes your team better. At the end of the day, we want to turn as many people as possible into Xbox 360 fans,” said Microsoft’s Aaron Greenberg when asked about the business of getting exclusive content with ArsTechnica.
“…on top of that, to take the biggest game of last year, and be the exclusive place you can get that downloadable content first, I think that’s a big deal. That’s a big reason you’d want to buy an Xbox 360 instead of another console, “he continued. “So we think from a business standpoint that’s part of the reason more people are buying the Xbox 360, more people are on Xbox Live, it’s part of the reason more people are buying Modern Warfare 2—more than two to one our box vs. the PS3.”
Tags: Add new tag, Business, call-of-duty-modern-warfare-2, Downloadable content, Free agent, Microsoft, playstation 3, Xbox
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