Nintendo

Christmas Market “Brutal” For New IPs

Speaking exclusively to Gamesindustry.biz, Ubisoft Game Designer Michael de Plater acknowledges that the festive holiday season is a “brutal” duration to release new IPs and that many good games could fall wayside as a result.

“It’s a bit tough to launch a new IP exactly at Christmas when you’re head-to-head with blockbuster sequels. It’s interesting to see a number of big titles, like Heavy Rain, being targeted at 2010 to avoid the Christmas rush,” he explained. “And Ubisoft’s got Ruse coming out in 2010. Even God of War 3’s in 2010, that’s how brutal it is. I mean, you’ve got Assassins Creed 2, Modern Warfare 2, Mass Effect 2.”

“To me, it’s been a period of enormous change, and the last four years I would say has been the time when games have actually surpassed movies as the premium blockbuster entertainment,” he continues.

Speaking of, the summer is basically an empty season for video games. I don’t know why developers and publishers can’t just space things out because, like I said, the summer season is basically empty for video games.

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