Nintendo
EA “Launched Too Many New IPs” In 2008
Last year, EA release some very interesting new titles; raging from parkour to mutant space creatures. The key to success? Hardly, because EA seems to think that, that was its down fall in 2008.
“I think in the spirit of your question, I think we launched too many new IPs all at once in Q3,” said EA’s Frank Gibeau in an interview with Gamasutra.
“I would have spread them out and found better windows for them. I would have had longer marketing for them. The marketing cycles were fairly short. We didn’t have enough assets to really build the fanbase, build the community, and get that long lead demand built,” he continued.
“So I probably in hindsight would have picked a couple different windows for Dead Space and Mirror’s Edge.”
In the shadow of Gibeau’s statement, yes!!! If their titles had more time to develope a stronger fan base, the sales would have seen a increase, along with, stronger interest. Just look at Valkyria Chronicles.
Tags: Dead Space, EA, EA Games, Edge, Electronic Arts, Frank Gibeau, Gamasutra, Marketing
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