PlayStation
DJ Hero “More Mainstream” Than Guitar Hero
Let’s face it, the guitar used in Guitar Hero doesn’t really support the “mainstream and expanded audience” because not everyone lesions to the music presented with it – Rock, Heavy Metal, or whatever. But, with DJ Hero, Activision hopes that it will be the key to unlocking the “mainstream and expanded audience” with mixes of music genres.
“If you look at what our Guitar Hero franchise has achieved, we now have 15 million households that are active Guitar Hero users and we continue to satisfy them with more experiences and the chance to indulge in more music and gameplay,” said Activision’s CEO and president Mike Griffith via GI.biz.
“But outside of those 15 million household’s, there’s another 300 million that haven’t for one reason or another bought Guitar Hero yet. One of those reasons is we’re not reaching new genres and new music audiences in a way that DJ Hero allows us to accomplish. DJ Hero is going to be expansive to the franchise and be particularly exciting for Europe where that genre of music is arguably more important than it is elsewhere.”
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