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E3 ’09: Take-Two Grooming Agent To Be The Next GTA

agent logo E3 09: Take Two Grooming Agent To Be The Next GTA

This game is sounding better and better each time. Ben Feder, president of Rockstar parent Take-Two Interactive, believes that Agent could achieve the same level of success as their Grand Theft Auto series, given its development is being overseen by Rockstar North founders Sam and Dan Houser.

“We think this has the potential to be yet another great Rockstar North franchise title….It’s the Houser Brothers and Rockstar North. It’s the A team working on an AAA title. I think the subject matter, the characters, the story, the environment, the background–all the elements are there. It’s such a rich environment to play in.”

When speaking with GameSpot on the Electronic Entertainment Expo show floor, Feder explained the decision to develop the game solely for Sony’s console.

“The trade-offs a publisher will typically make is, if you’re platform-agnostic, you get a larger installed base,” he said. “You’re platform exclusive when you get the right kind of support from first parties.”

Take-Two believes Sony will offer the same kind of support which made Grand Theft Auto III, Grand Theft Auto: Vice City, and Grand Theft Auto: San Andreas – all initially PlayStation 2 exclusives – three of the top 10 selling games of all time.

At this phase in the cycle, when you’re trying to launch a new franchise, exclusivity can really help you launch the franchise. It can give you the kind of platform that you need to start exclusive, start in the right kind of way with the right kind of partner. Exclusivity does work,” Founder continued.

“I have a lot of confidence in Sony. I have a lot of confidence in their ability to lead the market, as they always have,” declared Feder. “Their console is a terrific platform to be developing for, and Agent is a great testament as to our belief in what that platform can do, and what they can do with us as part of a partnership.”

 E3 09: Take Two Grooming Agent To Be The Next GTA

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