Movies
Wanted: Weapons of Fate In DVD, Blu-ray Crossover
Back when the DVD and Blu-ray versions of Wanted was released, Universal Studios implanted on to the discs 10 secret codes, which are hidden among the menu screen and/or bonus features, that unlock new portions of the game.
The codes will give you the ability to open up a new character, access enhanced weaponry and exclusive game modes, etc.. But, it also back into the DVD/Blu-ray movies. When an embedded code in the game is entered into the movie disc’s menu screen, a special featurette starring Wanted lead James McAvoy will be revealed.
Universal did not aggressively promote this game-movie cross-over when Wanted bowed on DVD and Blu-ray last year because the game, initially planned to release at the same time as the DVD, was delayed until March.
“Universal saw an exclusive opportunity to creatively intensify Wanted fans’ entertainment experience by crafting a code program that essentially is designed to drive film and game enthusiasts from the Blu-ray and DVD releases to the game and back,” said Hilary Hoffman, the studio’s senior VP of brand and digital marketing.“By bridging these two platforms, we effectively extend the marketing window for the film’s DVD and Blu-ray releases, substantially enhance game play and enable fans to unlock even more bonus content for one of their favorite films.”
[Wanted: Weapons of Fate in DVD, Blu-ray crossover via Video Business]
More News
Categories
Recent Comments
- Loomis on Activision Confirms Call of Duty 2010
- matt on Breaking: Saints Row 3 Confirmed
- matt on Breaking: Saints Row 3 Confirmed
- erick on Saints Row 3 Already In Planning?
- Ray on Dead Space Sequel Has Modern Warfare Action
Discussion
Comments for “Wanted: Weapons of Fate In DVD, Blu-ray Crossover”