Well, this holiday season isn’t as white as it should of been for video game publisher and developer EA, but besides all of its problems they processed to try an fulfill the needs of their Mirror’s Edge fans.
Yesterday, EA confirmed that Mirror’s Edge will be seeing a follow-up, but on the downside, it’s sad to see the company announcing this in the face of a disappointing holiday sales rate.
“While we saw significant improvement in the overall quality of our key products this year, we are disappointed that our holiday slate is not meeting our sales expectations,” said EA CEO John Riccitiello to GI.biz. “Given this performance and the uncertain economic environment, we are taking steps to reduce our cost structure and improve the profitability of our business.”
However, despite slow sales the warm critical reception afforded to Mirror’s Edge will ensure a sequel.
“Many times with a new intellectual property, the first edition doesn’t generate the units that subsequent editions could generate,” Riccitiello continued, “Mirror’s Edge is one that was very strongly reviewed, that one’s going to go forward. We’re probably going to look into some issues around the design to make sure strong IP is married with strong business.”
Tags: Business, Capcom, Console Platforms, EA, Electronic Arts, Epic Games, Game, Grand Theft Auto IV, Gta Iv, Intellectual Property, John Riccitiello, Konami, Microsoft, Mirror, Mirror's Edge, playstation 3, Video game, Video game publisher
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