PlayStation
Sony: We’re Ahead of Xbox In Europe
In recent reports it was revealed that the 360 was “beating PS3 in Europe.” As simple as it may sound, Sony has moved to dispel Microsoft claims revealing internal figures that say its console has sold 300,000 more units than Xbox 360 in PAL territories.
And the company also doesn’t feel it has to follow Microsoft and further ignite consumer interest with a price cut of its own anytime soon. Sony will remain focused on the value offered by the PS3 and its extra functions and services.
“No we are not going to go down in price; neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary,” said SCEE president David Reeves.
“Our strategy is very much value added.” Reeves added. Sony’s business model for the console isn’t designed around dropping the RRP every time a manufacturing cost saving has been found. And he was keen to point out that, according to Sony figures, the PS3 is already ahead of Microsoft’s rival.
[Sony: We’re ahead of Xbox via MCV]
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